![]() Instead of following that business strategy in the bugle market, Bach tried a middle-of-the-road approach. ![]() He found that musicians were willing to pay for quality. Nobody wanted to pay a lot of money for them.īach’s normal business approach was to make high quality instruments and sell them at a price higher than that of his competitors. After trying his hand at bugle making for awhile, he began to complain about a basic problem. Part Two features some special bugles he made later in his career for the United States Army Band.īach was both an engineer and a musician, but he had to learn to be a businessman. It discusses his early bugles, which were made when he thought he could make some money producing them. This is Part One of an article about Bach’s bugles. This material may not be reproduced, displayed, modified or distributed without the express prior written permission of the copyright holder.
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